When we designed the app long time ago, we designed it around “Pay cycle”. Some people get paid once a month, some every two weeks. We wanted an app which spread over income over the specific pay cycle length. However, we are shifting the app to be based more on just calendars, since this is the norm and easier for our users to grasp.
The cycle feature is useful if you want to do like weekly challenge of saving, and the balance to be set to zero once a week (when your “Continuous” setting is off).